Global Cognac brand Hennessy was looking to engage with the local alternative music and art scene in Estonia, in order to position their brand towards a younger audience. City festival Hennesy Urban Festival was born and had a booming PR success and was well received by the alternative music and art community. 

Category: Branding 
Client: Prike AS
Head of production: Orangetime Event 
Creative direction & production: +372 Community
Technical production: Radiustech Production
Communication: TT Media
Photos: Silver Gutmann